Okay, so let’s be honest for a sec, when was the last time you actually sat down and read a full blog post online? Like, really read it? Probably not recently. But a short, catchy video pops up on your feed? You’re watching it before you even realize it.

That’s exactly why video is it right now in 2025. It’s not just a trend anymore—it’s the real deal.

Video Grabs Attention (Fast)

We live in a world where people scroll like maniacs. Attention spans are tiny. But video? That’s your secret weapon. It grabs people fast. The first 3 seconds matter like crazy—and if you nail that, you’ve got ’em.

Everyone’s Watching Something

• Video is, like, 82% of all internet traffic this year.

• People remember 95% of a message if they see it in a video—but only 10% if they read it.

• And videos get shared way more than plain text or even images—like, 12x more.

If you’re not using video, you’re kind of missing out on the easiest way to get in front of people.

People Remember Visual Stuff

There’s just something about video that sticks. It’s not just words—it’s faces, music, emotion, the vibe. You can say your product or service is great, but showing it? That hits different.

Video lets people feel your brand—not just hear about it.

Videos Work at Every Stage

You don’t need one perfect video—you need the right video at the right time. That might look like:

• A brand video that tells people who you are

• A quick explainer breaking down your service or process

• A customer testimonial to build trust

• A behind-the-scenes clip for socials

• A training video to save your team time

Each video’s doing a different job, but they all work together.

Bottom Line

Video’s not the “future of marketing” anymore—it is marketing. And you don’t have to be some massive brand with a six-figure budget either. Small businesses are absolutely crushing it with video when it’s done right.

So if you’ve been sitting on the idea of doing a video, consider this your sign to hit play.