Technology, the Internet, and social media have all made an impact on business marketing in the 21st Century. From Facebook to Instagram, and now the ever so popular Snapchat.

If you haven’t heard of Snapchat before, Snapchat is an app that you simply download to your phone. It is an easy and efficient way to let people know what you are up to! These snapchats (or snaps per say) are not permanent and only last 24 hours after it is posted to your “story.”

Not only is Snapchat a great way to connect with friends, but it can also be a great way to connect to a targeted audience for your growing business!

Promote Your Snapchat through other Social Media accounts

In order to gain followers on Snapchat you have to promote your account on other social media platforms. Unlike Instagram and Facebook, there isn’t an option for other accounts to be suggested on what to follow. So, in order to gain followers you need to promote your account name. Try posting your account name on Facebook, Instagram, and twitter. Make it known that your business is on Snapchat and looking to gain followers!

Behind the Scenes- First look

A lot of the time businesses prefer to show their finished product, when it is complete, and ready to be shown to the public. A great way that many businesses are connecting with their audience is by giving a first look at the hard work that goes into behind the scenes. Businesses can show the creative process that goes into their business. It is also a great way to promote products that are in the making, gaining audiences attention.

Snap Ads and Geofilters

Snapchat itself has been updating its ways to promote other business as well in the last year. Now, there is an option for businesses to promote themselves through Snap Ads. These Ads are 10-seconds long and they suddenly appear while the viewer is watching other snap stories. The Ad can be used to promote anything regarding your business and can also link to another app/website.

Geofilters are a fun and creative way to promote your business. On-Demand Geofilters cost $5.00 and you get to choose the location in which it can be used. The Geofilters can be colorful; including graphics and text. These can be used to promote business events.

McElroy Films is new to the Snapchat world and we are learning different ways to further connect to our audience!
With that being said, hopefully this has made you want to create your own Snapchat account for yourself or for your business!

Or
Follow us on Snapchat if you have an account already!

Snap name: McElroy Films

See you there!