With the new year approaching, so are the endless amount of marketing predictions for 2019. This year we have seen video marketing take huge strides in the marketing world, more companies are moving their marketing campaigns to social media. Video production has become the most important tool in marketing, making the need for video production companies at an all-time high. 2018 has been a great year for video marketing but what does 2019 bring you ask?

Here are some of our predictions for the new year!

MARKETING BUDGET

A large portion of a company’s marketing budget will be used for video ads. Specifically aimed towards mobile video ads that are easily pushed in front of consumers on a daily basis. More and more companies are recognizing the impact social media and internet ads are making on the consumers.

INCREASE IN VIDEO ADS

Video is going to take over internet traffic! Video claims a large portion of internet traffic today, and its only projected to increase. Cisco estimates that video will account for 80% of internet traffic in 2019, an increase from 73% in 2016.

CONSUMERS

Consumers will spend more than 5 hours a day viewing video! According to EMarketer, adults will spend an average of 5 hours and 8 minutes with video content in 2019.

Interested in video production? Contact McElroy Films today!