Video Production for Mobile Devices

Much like Internet video, the viewership of video on mobile devices has skyrocketed in recent times.  Naturally, younger people make up the majority of that viewership.  According to Nielsen, from Q3 of last year, “The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively),” and that has undoubtedly increased through the end of 2011 and up until now in the spring of 2012.  The same goes for the number of users who have viewed videos on mobile devices; five million feature phone viewers and 26 million smartphone viewers in Q3 of 2011. [1]

As of February 2012, almost half (49.7%) of U.S. mobile subscribers now own smartphones. According to Nielsen, this marks an increase of 38 percent over last year.[2]  This is great news for those producing video for mobile viewing, as it is much easier and more common to watch videos via a smartphone compared to with a regular feature phone.  Compounding that, “Display ads (video or banner) on mobile devices such as tablets and smartphones are trusted by one-third of global respondents, which is slightly higher than the reported consumer trust level of text ads on mobile phones (29%). While the reported consumer trust level in mobile phone advertising is still low, it increased 61 percent since 2007 and 21 percent since 2009.”[3]

So, basically, not only is the number of people viewing video content on mobile devices increasing rapidly, but they also trust that content more now than ever before.  Those numbers and trust levels are only going to continue to rise in the coming months and years.  Clearly, it is in every company’s best interest to try to stay ahead of (or at least try to keep up) with the curve when it comes to the mobile consumer.

Also, check out this cool infographic by Nielsen about digital consumers:

http://blog.nielsen.com/nielsenwire/online_mobile/infographic-the-most-valuable-digital-consumers/

Click here if you’re interested in some more technical information about the future of video online and on mobile devices.