With today’s technology, anyone with a cell phone, tablet, laptop, point and shoot camera, or DSLR Camera can act as a videographer, which can be hazardous for companies that are looking to create industry standard, corporate videos. Here are 3 reasons why hiring a professional video production company is not only a good idea, but also a profitable one.

1. Solve Your Video Problems:  Uncertain of how to optimize a video online, or create a video that sells your brand? Or worse, are you working with a limited budget? Fear not,  because there are professionals who will work with you to create a concept as well as strategy that effectively leverages your video either online or in the field. How? A professional can explain the features and benefits of filming different types of corporate videos as well as uploading content to various social media and video hosting websites. Throughout the production process, a videographer’s goal is to ensure that the client’s overall objective is successfully met.  A videographer can provide viable alternative ideas for filming effective videos that work within any budget. Don’t be afraid to ask for input during your initial phone call, as you will  then be able to assess if a production company or videographer is invested in working with you to meet your video needs.

2.Valuable Experience: Whether a videographer has a certificate, degree, or years of experience in the field, the true test of his or her experience is based on how well his or her images speak to the desired audience.  By working with a corporate video production company, the client can trust that the videography captured during production is the based on a strategically thought out shot list and production plan that allows for the content to speak to the target demographic rather than the ego of the videographer.

3. A Business: By choosing to work with a corporate video production company, you are embarking on any other business relationship. Ultimately, both parties are agreeing to work together to ensure that a product reaches its optimal selling potential.  A production company’s success is attributed to its understanding of its target market as well as its client’s target demographic. A production company studies the market, researches existing and future trends, and most importantly, places the necessary attention on learning and implementing marketing and selling strategies that lends itself to video production.

For questions or inquiries regarding professional videography and production contact info@mcelroyfilms.comor call 781 229 5900.