Recently Kaz USA commissioned us to film internet videos explaining the installation process for their popular PUR faucet-mounted water filters. The videos are up and running on their website to help cut down on customer service calls. These videos are great examples of the power of ‘showing’ over the printed word and diagrams. The production process started with scripting the videos. Once the scripts were approved, we set out to find a house with a beautiful kitchen and cast the ‘mom’ and ‘child’, as well as bringing in props. The post-production process included editing, auditioning voice talent, and adding amazing custom graphics. If your product or service needs explanation, contact us and we’d be happy to show you how video can help.