When the Senate seat was vacated in Massachusetts, we had a new campaign season upon us, barely after the 2012 elections ended. One such candidate for the Republican nomination was Mike Sullivan, a seasoned politician. When he needed an ad, he turned to McElroy Films to produce a 30 second attack ad and 1 minute radio spot . . . all in the span of a few days! We were up to the task, and created the ads with quality and precision. We held a recording session with Sullivan and casted and recorded voice over narration in hours. Mike Sullivan may have lost out in the primary to the heavily favored Gabriel Gomez, but the ads helped boost Mike’s numbers overnight and give his bid an increased legitimacy.