McElroy Films LLC recently partnered up with the online resource Healthcasts to create new informational web videos. Healthcasts offers healthcare professionals a physician driven education through video, news articles, interviews with leaders in the medical field, conference footage, and user feedback.
The Boston based video production company had the privilege of filming Michael E. Henry the Medical Director for Massachusetts General Hospital, whom spoke with about the latest studies on mental illness, in particular, Bipolar Disorder. McElroy Films’ Healthcasts credits also include interviews with physicians at Beth Israel Deaconess Medical Center. Creating a series of easy to view and host videos is a painless production process if a client works with the right team of professionals. McElroy Films chose to use one camera and a basic three point lighting scheme to film the educational videos.
Healthcasts is a prime example of how and why generating unique video content engages a target audience and builds credibility. The original video content is a response to the feedback and questions of the Healtcasts members who read, watch, and participate in all facets of the website.
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