Bringing a small idea inside your mind to reality is no easy task and what makes it even harder is trying to convince others to support what you are proposing with financial backing. That’s where a kick-starter campaign comes into play. These short promotional videos have become wildly popular within the years because they allow anyone with a new vision to reach a wider audience to gain the funding that they will need. While we understand that making a video can be intimidating and many of us do not feel comfortable being in front of the camera, having a video with your kick-starter campaign is essential to its success. In fact, kick-starter reports that projects with videos succeed at a much higher rate than those without (50% vs. 30%). Vision-ists are using video production services to create and execute an inspiring and compelling campaign to back their ideas or company proposal. A successful kick-starter video will express the goals, tell the story of the idea or company and build a stable creditable ground that a financial backer will feel is worth investing in. A good kick-starter video is all of two minutes and in that time must involve a creative theme that motivates and inspires actions from the viewers. A kick-starter is all about community. In most cases, people are funding you as much as they’re funding your project. They want to see you, hear your passion, and get excited with you. Viewers also want to make sure you seem competent and trustworthy. When you’re on camera, bring all the energy you can muster, have fun, and smile often. Surely a good kick-starter video isn’t the only thing you need to launch a successful project, but it is one of the most important.