Canon 7D

Ben McElroyLatest News


The New Canon EOS 7D is in! This is one of the most anticipated Digital SLRs of 2009. Yesterday the good folks down at Hunts Photo and Video delivered the news that ours had arrived.

The EOS 7D is the newest high-end Digital SLR from Canon. This camera is packing an 18-megapixel CMOS sensor and uses dual DIGIC 4 image processors to provide pristine photos. The 7D also includes high-definition video! It can capture HD in a variety of frame rates and resolutions.

We’re excited to embrace where the video business is going. No longer are we stuck with tediously fiddling with focus and edge to edge sharpness with cumbersome 35mm adapters. We also don’t have the light loss we once had with those extra plates of glass in front of the camera. The 7D is going to obliterate traditional 35mm adapters. It’s a very powerful tool any video production company or freelancer should consider if they want to capture cinematic videos.

Couple reasons why this technology is going to be a game changer when it comes to high definition videography.

1. Before the release of this camera the only other comparable camera offering HD video in an SLR was the Canon EOS 5D. This camera was a great success and lots of indie filmmaker bought them up and ebay’d their 35mm adapters. The only thing it lacked was 24p and 60p, plus a few other body/menu issues that were updated in the 7D.

2. Price is another big factor. The Canon EOS 7D is priced at $1699 (body only). The kit with a EF 28-135mm f/3.5-5.6 IS lens, hood, filter and spare battery for $1999. The HD quality this camera puts out is comparable to cameras in the price range of ten to thirty thousand dollars.

3. Finally, up until this point achieving narrow depth of field in video has been very hard to accomplish. One would have to invest two to four thousand dollars to get a 35mm adapter. Now it’s conveniently packaged into a small DSLR body. It is just amazing where technology has come!


New Features of the Canon 7D

  • 18 Megapixel CMOS Sensor and Dual DIGIC 4 Image Processors for high image quality and speed.
  • ISO 100-6400 (expandable to 12,800) for shooting from bright to dim light.
  • 8.0 fps continuous shooting up to 126 Large/JPEGs with UDMA CF card and 15 RAW.
  • Advanced movie mode with manual exposure control and selectable frame rates: 1920 x 1080 (Full HD): 30p (29.97) / 24p (23.976) / 25p, 1280 x 720 (HD): 60p (59.94) / 50p, 640 x 480 (SD): 60p (59.94) / 50p.
  • Intelligent Viewfinder with 100% field of view, wide viewing angle of 29.4°, high magnification of 1.0, intelligent viewfinder with glass pentaprism and an overlaid LCD display in viewfinder supports various shooting styles.
  • New 19-point, all cross-type AF system equipped with dual diagonal cross-type sensors in center at f/2.8 and f/5.6 and AF area selection modes to match various shooting situations.
  • iFCL Metering with 63 zone dual-layer metering sensor that utilizes AF and color information for optimizing exposure and image quality.
  • Magnesium body with shutter durability up to 150,000 cycles and exclusive dust and weather resistance.

Check back when we have some samples to show.