Ask any SEO specialist and they will tell you, “Your website needs videos for your business to succeed!” Why? There are a number of reasons, and because there are so many reasons and because we love numbers based lists, we’ll be covering the “Whys” in thorough detail in Thursday’s blog post. For now, we’re going to touch upon the main reasons videos are critical to your company’s future before we discuss the 3 types of videos every company needs in today’s digital age.
Why?
Videos are crucial to your business’ survival because without them, you may never get found. You need videos that are Search Engine Optimized (SEO) so that the right people, seeking your services and products can find you when they need you. One quick Google search will demonstrate the powerful influence videos exert over your page rankings. A great video with the proper SEO format will get you more views and exposure than a recurring (and expensive!) KeyWords advertising campaign. Furthermore, customers seeking your product or service are four times more likely to click on search results that have accompanying videos over ones that have no videos. So not only will a video get you found, it will get those all-important clicks that bring people to your web site.
Let’s explore the videos you need right now to stay competitive:
- A Company Mission / Vision Statement Video
This isn’t just a fancy way of saying you need an “About Us” video. NO! Your mission and your vision are so much more than that. To paraphrase my dad, “Nobody cares about you!” Unless you’re Dos Equis guy level intriguing an “About Us” video is not going to capture interest or convince clients to do business with you. In contrast, Your Mission and Your Vision tells clients what you do, why you do what you do and what makes you qualified, dedicated and competent. If you do not have a powerful, compelling vision or mission, you don’t have a business, it’s that simple. You need to encapsulate everything that you are about, everything that you want to be and everything that you can do in order to earn peoples trust and earn their business.
- Products & Services Video
Sooner or later, you have to show people the goods. What are you offering and why do people need to buy it? A great product (or service) video needs to make a compelling case for the benefits and the features of your product. But, and this is a big but– I’m talking Charles Barkely backing you down in the paint or the size of but Sir Mixalot writes songs about– you need to effectively, exquisitely and briefly relay the key aspects of your product. You have to sell it with striking imagery and powerful words. You might have the greatest product in the world but if some drone monotones it like Ben Stein calling “Bueller, Bueller” you’ll lose your audience and never get them back.
- Testimonials / Past Success Video
If you’re fortunate enough, someone will speak on your product’s behalf on camera. When you provide a quality product or superior service, people will in fact be glad to provide testimonials. And make no mistake about it, independent verification is a powerful selling tool. People need to know that you are reliable, trustworthy and good at what you do. The word of others goes a long way in establishing your credentials. If you don’t have testimonials, you need to highlight past success. Once you establish a track record of performance, clients will invariably flock to you.
Take these 3 steps to introduce your business to the world, showcase your products and prove that your product (or service) has tangible benefits and you will be on your way to increased revenue, enhanced reputation and a brighter future. Contact McElroy Films today and learn about our new Business Essentials Video Package. We’ll script, film, produce and optimize these 3 essential types of videos to help your business attract, convert and keep customers.