The Power of Internal Video

McElroy FilmsUncategorized

In today’s technology driven world businesses have a firm grasp on how to use video to market and connect with customers. But how can businesses take advantage of video internally?

  1. Employee On-boarding and Training

Using videos during the onboarding process and to train employees on new tasks can help improve knowledge and engagement while reducing costs.

  1. Recruiting New Talent

Using video to recruit new talent can make the process easier and faster for the company and job-seekers alike

  1. Internal Communication

Using video to make announcements, promote company initiatives and other regular interactions improves relationships between employees and executives and adds personality to stiff organizations and functions. As the boundaries of business shift and industries become more global, video can serve as a tool to break down communication barriers with international team members

  1. Video Conferencing

Video conferencing and online meetings can connect team members working from different locations more effectively than the traditional audio conference call.

  1. Knowledge Sharing

Through video, employees can effectively share best practices and how-to tutorials. Sharing employee-generated content improves learning, and boosts creativity, empowers and engages employees, and breeds stronger relationships among team members.

  1. Event Coverage

Use live video streaming of events to bring together teams working from different locations, and to build an integrated company culture. Creating an internal video news portal can also help to keep everyone in the loop and to feel connected. Using videos to record events helps with clients/customers that may have people who need to view it out of state or could not be present at the time of the even. It also helps in the fact that once the event has been covered a business can use it for later purposes like promotion for the next conference or event.

  1. Convenience

Having internal video within your business and or business website can create a sense of convenience for your consumer or targeted audience. When these videos are published to the web or a viewing channel they can be divided into different modules or vignettes so viewers can skip over certain segments and watch the content they need quicker, thus creating a convenience that can’t be had in other portals. With the opportunity to filter and search for what you are looking for and focus directly on what you need to watch.