South Shore Habitat for Humanity 25 Anniversary

Fenway Health: HIV Vaccine Trial – Video Testimonials

The Best Video Production Companies

Topseos.com just named the Best Video Production Firms for the month of April 2011. The companies listed below are from around the country working with numerous fortune 500 companies and well-know business and organizations.

Read the full press release here. http://pressmediawire.com/24755/The-Best-Video-Production-Companies-Ranked-by-topseos.com-for-April-2011.html

The Top 10 Video Production Companies for April 2011 are:

1. Studio Center

2. SkyStorm Productions

3. BeanoVision Productions

4. Innovate Media

5. Independent Media Productions, Inc.

6. Eyecon Video Productions

7. Indigo Productions

8. Levy Production

9. Seven Pictures

10. Video One Pro

McElroy Films Launches Latest Press Release – March 2011

McElroy Films Launches latest Press Release Tuesday March 2, 2011.

Excerpt: “This past year has been incredible for McElroy Films,” extolled president and owner Benjamin J. McElroy. “We have been able expand every service we provide while still maintaining affordability without sacrificing the quality of video production.”

With a Telly and a Davey awarded for excellence in emotional videos produced for Fenway Health and the South Shore Habitat for Humanity respectively, there is no doubt that quality products continue to emerge from Ben’s growing video production company. McElroy Films’ wedding division has also won praise having received the distinction of ‘Best of the Knot for 2010’ and has seen a 50% increase in bookings for 2011.

“It’s very gratifying to be rewarded for the things my team and I do day in and day out. Focus on quality and great client communication and the awards will follow.”

Please visit PRWeb to read the full version. http://www.prweb.com/releases/boston_production/online_video_trends/prweb5078274.htm

The Crohn’s & Colitis Foundation of America – Take Steps Mission Video

McElroy Films LLC Expands to Burlington

McElroy Films LLC Expands to New Location: Maintains Quality and Affordability

Burlington, MA – In today’s climate, it is more important than ever for businesses, organizations, and individuals to set themselves apart from their competitors. A video, whether for broadcast, social networking, presentations, or other means, can be the catalyst that allows a business to reach the next level or the non-profit to successfully fundraise.  Since its inception, McElroy Films (http://mcelroyfilms.com) has provided quality, affordable high definition video production with those needs firmly in mind.  McElroy Films has created content for everything from advertising and public service announcements for corporate, non-profit, and educational use to memorable wedding videography, special events, music videos, and independent film.

“I went into business for myself, first, because I have a passion for filmmaking and, second, because of an overwhelming need for inexpensive, but quality video in a region where video production costs continue to rise,” said Ben McElroy, owner of McElroy films.

After becoming a mainstay in central Massachusetts, McElroy Films was ready to bring its affordable high definition video production and commitment to customer service to the heart of a broader business community; Burlington Massachusetts was the natural fit.

“I wanted to be both more accessible to our clients as well as increase our presence in the Boston Area,” extolled McElroy. “Now clients can visit our easily accessible location and see our production processes first hand. It’s exciting to see video production come together and our clients can share in that excitement.”

McElroy’s mission is to render high definition easily accessible to everyone without sacrificing quality. He achieves this by customizing every project to each of his client’s specific needs. In addition to using his expansive knowledge and experience, Ben McElroy has a network of professionals in the field with which he can confer to create the best possible product. That being said, Ben makes sure that the client is there every step of the way and has full understanding of every element of the production process.

McElroy Films uses all professional quality equipment at every level of production. Cameras, such as the stunningly sharp Canon 7D, record HD video to cards rather than tape to streamline the editing process and get the content onto DVD’s, Blu-rays, and the internet faster and with greater precision. Sound is taken care of by wired and wireless ‘on-subject’ microphones; the same devices used for television and cinema. Once reserved only for high budget productions, McElroy also uses equipment such as dollies, GlideCams, sliders, and professional grade lighting to get that cinematic ‘look’ for any production. With the use of green screen technology, clients can even be interviewed at the new Burlington location and be digitally placed against any background right in the studio.

“Video is no longer limited to distribution by television or DVD,” explains McElroy. “The Internet has evolved into a communal environment where a company’s message can be spread to millions over social networks such as Facebook and Twitter, but that message has to be easily found on search engines such as Yahoo, Bing, and Google to be truly effective. In addition, companies have to find a way to keep users on their site long enough to hear out what they have to say. What better way do grab someone’s attention and get your message across than with embedded videos on home pages and blogs?”

To learn more about McElroy Films LLC, visit their website at http://mcelroyfilms.com, call (888) 303-2744 x703, or visit their new office at 101 Cambridge Street, Suite 300, Burlington, MA 01803.

About Ben McElroy

Ben started his career in high school as a documentarian, filming abroad in Turkey, Israel, Greece, and India for Open Air Campaigners, His Land Israel Tours, and The People’s Baptist College and Seminary. His college experience included the New York Film Academy, Full Sail University in Orlando, FL, and UMass Lowell. Ben won the National Press Photographers Award for outstanding photography during his time with the Lowell Sun and also spent time with the Associated Press, Manchester Union Leader, and Time Warner. His recent corporate videography includes pieces for Fenn School in Concord, MA, the Crohns and Colitis Foundation of America, etc.

About McElroy Films

McElroy Films LLC is a professional producer of high definition video for corporate, educational, non-profit, wedding, music video, and independent film use. Serving the Massachusetts and New England area, McElroy Films’ mission is to keep high definition video affordable without sacrificing quality. Ben McElroy and his staff take pride in their client-first approach and personalized attention to every project.

South Shore Habitat for Humanity | 2010 Video

Top Ten Tips for Creating a Cinematic Style Video

View on PRWEB

Ben McElroy of Massachusetts based McElroy Films explains the top elements to look for in cinematic style videos when hiring a video production company.

Leominster, MA (PRWEB) February 9, 2010 — The recent movie making excitement in Massachusetts has started New Englanders thinking about translating their lives in slick Hollywood fashion. Wedding, corporate, nonprofit and music videos can all be approached in cinematic style. Video production companies, such as Massachusetts based McElroy Films, are now producing videos using techniques from the movie industry.

“The demand for better looking video is on the rise and Hollywood films are synonymous with a high quality look. Movie industry techniques can be found in most high-end video productions. Cinematic style wedding videos are so popular I now refer to them as ‘wedding films’ to distinguish them from other wedding videos.” explains Ben McElroy of McElroy Films.

“Recently we were approached by NIKE who specifically requested the use of the Canon 7D. The Canon 7D is a new High Definition Digital SLR camera. They wanted the cinematic look of this camera. Clients are starting to think differently about video. They want the look and quality of a Hollywood film but not all of them are clear about what elements they are looking for. I work with them to get them the look they want.”

McElroy explains the top elements to look for in a cinematic style video:

- Storytelling
Cinematic films require pre-production, including research and scripting. Most use interviews, voice-over narration, or both. The video production company you hire should have a skilled producer to write a compelling script, create interview questions that bring out emotion and drama, and who is able to put interviewees at ease so they come across in the best way possible.

- Imagery
The videographer must be familiar with film industry standards for subject placement and composition. The filming should not only be visually beautiful, but capture true emotions. It is the feeling the audience gets from watching a film that will compel them to take action or connect them to your story.

- High Definition Equipment
Not all “high-definition” equipment is the same. To create a cinematic style video, HD cameras with 1920×1080 resolution need to be used. Most modern HD cameras shoot in “progressive mode”, which is essential for encoded video on the Internet.

- Lighting
Lighting is an important element for cinematic videos. The right lighting creates the mood and depth seen in Hollywood films.

- Movie Industry Speed
Hollywood uses a 24 frames per second (24p) frame rate. This eliminates the amateur “home-movie” look and will automatically give a professional cinematic feel.

- Glidecams and Dollies
The use of Glidecams gives a smooth cinematic look. It allows the camera to stay steady even while the videographer is walking or running. A dolly allows a camera to move smoothly to and from a subject.

- Professional Audio
Sound quality is essential to creating a cinematic video. Wireless microphones, booms and a good audio technician should be used on productions to create crisp, movie quality audio.

- Multiple Cameras
Having multiple cameras allows the production company to have a variety of camera angles and perspectives to work with when editing a cinematic video. The final product will have a more interesting and realistic look.

- Music
Good quality music from a music library is another important element in cinematic videos. Music helps to move the video along and sets the mood for different scenes.

- Cinematic Editing Techniques and Special Effects
All movies have a movie “trailer” which shows exciting highlights of the full-length feature film. Video production companies can borrow this technique from Hollywood when editing your video. Popular techniques for cinematic videos are color correction, black and white and soft focus.

About McElroy Films
McElroy Films LLC is a professional high definition video production company serving Massachusetts and New England. Specializing in corporate, educational, non-profit, wedding, independent filmmaking and music video production, McElroy Films provides a high quality product at a fraction of the cost. McElroy Films prides itself on its client-driven results and boutique-like service by affording each project the attention it deserves.

NIKE SPARQ Training

We had an exciting shoot yesterday for NIKE in Springfield, MA at the Basketball Hall of Fame. NIKE came to us specifically looking for the Canon 7D for their event. We provided coverage including setup and general overview of the day. The 7D allowed us to be mobile and fast while capturing action from course to course.

NIKE’s SPARQ Training division stands for Speed, Power, Agility, Reaction, and Quickness. They were in MA this weekend evaluating some of the North East’s best high school basketball players. Each player evaluated receives a score based on five simple tests. The score is their SPARQ Rating which shows athletes exactly where they can improve their athletic performance through training.

Shooting in the Basketball Hall of Fame was pretty exciting. Standing beneath hundreds of photos and life-sized replicas of some of the greatest basketball players that ever lived was very moving.

To learn more about SPARQ Training click here.

Ten Tips for Choosing the Right Wedding Videographer

View the Press Release on PRWeb

Ben McElroy of McElroy Films offers his top 10 tips for hiring the right wedding videographer to help brides avoid some common pitfalls.

Leominster, MA (PRWEB) November 30, 2009 — December is the most popular month to get engaged according to The Wedding Report. Once the initial excitement wears off and a bride gets down to the business of wedding planning, she can often be overwhelmed at the number of decisions to be made. The actual wedding planning is important, but choosing the right videographer to preserve that special day is just as important.

“Choosing a videographer may take a lot of homework, but your do-diligence will pay off immensely. Your video is going to last a lifetime so make sure you’re happy with every aspect of production.” explains Ben McElroy of Massachusetts based McElroy Films. “There are a few pitfalls brides encounter, such as hiring a bait and switch company that subcontracts the work and not reading the fine print in their contract. A little planning in advance can help avoid these pitfalls.”

Here are McElroy’s top ten tips for choosing the right wedding videographer:

-   Start researching early. Take the time to do your homework. Make sure you meet with the actual person who will be shooting your wedding and have a list of questions ready. Research their education and experience. Do an internet search and visit forums and blogs. Ask to see previous customer testimonials.

-   Hire early on in the wedding planning process. Brides often wait until the last minute to hire a videographer but hiring early can make the process go more smoothly and open up additional video opportunities such as “save the date” videos.

-   View samples of their work in advance. Look for samples on their website. Watch as many videos from their archive as possible and pay attention to the quality of work. Look at the overall picture quality, composition, and transitions. Another crucial aspect is the audio quality. Ask if they use wireless microphones for professional quality sound. Some videographers use on board microphones only, but the sound quality is poor, especially for vows and speeches.

-   Choose a video production company with customizable service. A good production company will keep up on the latest trends in wedding videos and will offer client-driven services rather than an outdated, one-size-fits-all approach.

-   Be specific about the mood, style, and special effects you’re looking for. Bring samples with you to show what you want. Ask to see the different types of special effects they offer.

-   Ask about their video style. Some companies are now offering a modern approach to video including Save the Date, Vignettes, and Couple Stories. Find out what else can be included in your video such as highlights, credits, or photomontages. Cinematic Weddings is a hot video trend. They create an overall mood beyond basic footage. Look for videographers using HD cameras and glidecams, shooting in 24 frames per second (FPS), and who are knowledgeable in cinematic editing techniques.

-   Consider their personality and appearance. Look for someone with the best personality and look to match the wedding theme. Be sure to tell the videographer what to wear for the wedding. If there is more than one videographer at the production company make sure to meet the person who will shoot the wedding.

-   Make sure they are unobtrusive. A great wedding videographer won’t be noticed while still achieving everything needed to capture the big day. Ask if the videographer has experience at your ceremony and reception venues already. Videographers with newspaper or television experience are more likely to know proper etiquette and how to be unseen. State specific requests, such as not interrupting guests with interview questions, in advance.

-   Look for a company that offers High Definition (HD) from start to finish. Many companies are now offering HD, but not all HD is the same. Some videographers shoot in Standard Definition and then burn the footage to Blu-ray. Ask about what types of cameras they use and have them explain the differences. They should be using the latest HD cameras with 1080p resolution.

-   Find out if they can stay within your budget. Look for any additional fees. Most deposits are non-refundable so keep that in mind. Ask if they are running any discounts or special promotions. Many production companies are now offering a gift registry to finance wedding videos. This can be added to overall cost or toward specific items such as additional hours or extra DVDs.

About McElroy Films

McElroy Films LLC is a professional high definition video production company serving Massachusetts and New England. Specializing in corporate, educational, non-profit, wedding, independent filmmaking and music video production, McElroy Films provides a high quality product at a fraction of the cost. McElroy Films prides itself on its client-driven results and boutique-like service by affording each project the attention it deserves.

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