Internet Video Channels Powered by Brightcove

McElroy Films is now utilizing one of leading video publishing systems available on the web called Brightcove. This unique and powerful platform was introduced in 2006 and with it’s flexible business packages, Brightcove allows video content producers like McElroy Films to utilize it’s revolutionary online video tools.

McElroy Films has been producing and publishing videos to the web for several years. We’vebeen on previous video content management systems in the past but nothing compares to Brightcove. McElroy Films is excited to launch an all new McElroyTV channel powered by Brightcove. We have also utilized Brightcove for our partner company McElroy Weddings.

To find out how McElroy Films can build your Internet TV Channel, please contact our Sales & Marketing Director, Ruth Marvin at rmarvin@mcelroyfilms.com or 1-888-303-2744 x701.

Click here to see Brightcove’s latest pricing.

First two minutes of ‘House’ Shot with 5DmkII

The First two minutes of house is now available for viewing on youtube. HD Video SLRs are really making some headway in Hollywood.  Learn more at Gizmodo

Don’t miss the season finale, MON 5/17 at 8/7c on Fox.

Check these blog entries on the ‘little brother’ of the 5D, the Canon 7D.

http://mcelroyfilms.com/canon-eos-7d-sample-footage

http://mcelroyfilms.com/canon-7d

Canon 7D TV Commercial Shoot with Davis Advertising

We had the opportunity to work with Davis Advertising of Worcester, MA. McElroy Films was contracted to shoot a TV Commercial called “Think First” a tv campaign for the Webster First Federal Credit Union. Using the New Canon EOS 7D exclusively.

We had multiple locations in and around Worcester. Mainly taking place in residential homes. Each scene featured a different actor or actress saying different one-liners such as, “What’s the best way to safeguard my family’s financial future?

“I finally found the house that I love.  Now I need to find a mortgage.”

We used an Arri 1k softbox chimera, and 2 x 650w for all of the lighting. We also used the Canon 7D with HDMI out to a 26 inch Samsung 1080p monitor for focusing and playback. We had a Canon XL2 to capture audio and an Indie Dolly for all the shots.

Online Video

We are all living in exciting times, the Internet has exploded into a vast resource of information for everyone big and small. The old days when everyone would get together and watch their favorite TV show on thursday night is in the past. Now most people have DVR or TIVO. Consumers are no longer constrained by schedules of TV networks. The viewer now sets his own schedule for when the content is viewed. Moreover, with the introduction of Hulu viewers can now watch their favorite TV shows online defeating the purpose of the TV all together.

Internet videos

Internet video is on the rise and has been for some time. With the introduction of faster connection speeds such as cable, T1 and FIOS we can now enjoy streaming video lightning fast right to our personal computers and portable devices.  Online videos are a great way to put your product or entity in front of your viewers. Online videos can take down the walls and mystique of an individual or organization and puts it in a convenient and informative package the viewer can watch.  Company profiles give the viewer a first hand look at your business. They’ll feel like they already know you when they contact you for business.

Here are some interesting facts about online video

134 million people in the US went online to watch an astounding average of 81 videos for a total of 11 billion videos in April 2008

71% the total U.S. Internet audience viewed online video

The average online viewer watched 228 minutes of video

The average online video duration was 2.8 minutes

Source: ComScore