Video Search Engine Optimization
So your video has been produced and is ready for online syndication. Now what? It is wise to make sure that your video gets properly optimized.
“Video Search Engine Optimization” or VSEO is the process of strategically uploading video online so that is ranks well within search engines, obtains maximum visibility, and reaches those seeking out related information.
Most people are not aware of the importance of video optimization process. Simply throwing videos up on Youtube and individual websites will not lead to maximum visibility. To increase video views, dominate search engine results, and drive significant website traffic, you must optimize your video.
Currently video thumbnails (direct links to the actual videos) are appearing within traditional Google searches. By optimizing your video, there is a good chance that a colorful video thumbnail will land on the first page of Google search engine results. The video will also rank higher within Youtube and other search engines such as Yahoo and Bing. Properly optimized videos will continue to rank well without expensive maintenance fees, and will definitely give you a strong edge on your competition.
Video optimization is a detail oriented process that includes strategically applying meta-data to your video (title, description, tags), syndicating your video to video sharing websites (Youtube, YahooVideo, Metacafe), and creating a proper landing page for your video.