Another Quiet Day at Apple?

Ben McElroyLatest News

The buzz around the post-production world is the release of the latest version of Final Cut Studio. How come Apple waited 4 weeks after their grand world wide developers conference to announce this? You would think after 2 whole years from their last version of FCS they would try to make a bigger smash?

Final Cut Studio 2009

Final Cut Studio 2009

Well, that’s some of the questions people have been asking all day. Why is Apple quietly releasing the latest version of Final Cut Studio? If you check their home page: www.apple.com you’ll see they still have a big advertisement for the iPhone 3GS. (Which I’m a proud owner of.) Why not showcase Final Cut? It makes people wonder if Apple rushed this release to satisfy users that were predicting it’s release at WWD 2009. Another good question is, why aren’t they calling it final cut studio 3?

One final question is: Why in the world does the new compressor have blu-ray burning capabilities? Did someone at Apple mess up the specs and accidentaly forget to put that under DVD studio?

On another note, McElroy Films will be a proud owner of a copy as soon as it comes in.