The Force will be with IMAX

McElroy FilmsUncategorized

For the highly anticipated Star Wars: The Force Awakens, Imax is going big and by big we mean HUGE. For the first four weeks of its run, set to begin Dec. 18, J.J. Abrams’ sequel will have every single one of Imax’s large-format screens in North America and most of its foreign screens completely to itself. Imax reserving all of its screens for a single movie for a month is not unprecedented, but it is unusual and very uncommon. The company had a similar deal for the three Hobbit movies, but it struck that pact four years ago and hasn’t made that type of commitment since.
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This past June, Imax broke its own personal opening-weekend record when Jurassic World reached $44.2 million worldwide which crushed Iron Man 3‘s $28.8. But Disney’s Star Wars could topple that number. It is expected to open on 375 to 400 screens domestically and more than 400 abroad — there’s no exact count but we can imagine it’s going to be a pretty number. Imax Entertainment CEO Greg Foster expresses his confidence in the film, saying, “Star Wars: Episode VII is the ultimate crossover movie — it crosses over to everyone.” A further factor: Abrams, a fan of the format, has filmed a sequence with Imax cameras to take advantage of the oversized screen. It’s said that the Force will dominate the screen for about four months but with all the hype and if fans are truly feeling the force it could long proceed the month of news worthy running times.