We had the opportunity to work with Davis Advertising of Worcester, MA. McElroy Films was contracted to shoot a TV Commercial called “Think First” a tv campaign for the Webster First Federal Credit Union. Using the New Canon EOS 7D exclusively.

We had multiple locations in and around Worcester. Mainly taking place in residential homes. Each scene featured a different actor or actress saying different one-liners such as, “What’s the best way to safeguard my family’s financial future?

“I finally found the house that I love.  Now I need to find a mortgage.”

We used an Arri 1k softbox chimera, and 2 x 650w for all of the lighting. We also used the Canon 7D with HDMI out to a 26 inch Samsung 1080p monitor for focusing and playback. We had a Canon XL2 to capture audio and an Indie Dolly for all the shots.

The host of the DVD series is Frank Nash, owner of Platinum Performance and body trainer. The shoot consisted of Frank, his brother Andy and three ladies. This DVD will serve as a tool for other training professionals working with middle-aged people in strength building.

Matt Newcomb and I had the task of lighting a 1,000 square foot area for filming. We shot with two Sony EX1s with wireless sennheisers mics and shot gun audio. We also had an HD feed to an iKan LCD for on-site monitoring.

TwoFive Creates.

Frank Nash and Platinum