As we reflect on the last 12 months, 2011 brought many exciting changes to our Boston-based video production company. When McElroy Films outgrew it’s office, increased staff, won 3 more Davey Awards, and expanded services all within a calendar year, it’s safe to call 2011 a success, but that success is something we’ve come to expect in our office.

Yet again, we were awarded three more Davey Awards for non-profit videos produced for Fenway Health, the South Shore Habitat for Humanity, and the New England Pediatric Center. The latest awards came in addition to the Telly Award given in early 2011 for yet another Fenway Health video.

The winning ways extended into our wedding division as McElroy Weddings won the highly coveted Bride’s Choice Award from the Wedding Wire and the Best of 2012 from The Knot. Both awards are based solely on positive client reviews and are only awarded to the top 5% of the many hundreds of thousands of members on each website.

2011 saw dozens of exciting new videos produced for new and established clients.

Acclaimed singer, Brian Evans, originally of Haverhill, MA, enlisted us to promote his hit single At Fenway in a 30-second spot featuring Hall-of-Famer Jim Rice. The spot not only fueled the song’s induction into the Baseball Hall of Fame, but also aired during the Super Bowl in several regions across the United States.

We also produced a hip-hop music video for local artist, G-Star, which accrued hundreds of thousands of views on YouTube in mere weeks.

At about the same time, McElroy Films delved into the New Hampshire Republican primary, becoming former Speaker Newt Gingrich’s personal videographers at a time when the race was still hotly contested. Videographers Ben and Brittney found themselves traveling to every corner of the Granite State, following Newt as he campaigned from senior centers to college campuses. After the New Hampshire primary, McElroy Films produced web spots and commercials for the South Carolina primary.

New videos for non-profit Fenway Health were featured at two of the largest gala events for the LGBT community in the country in both 2011 and early 2012: The Men’s Event and the Women’s Diner Party. Another non-profit giant, the Crohn’s and Colitis Foundation of America (CCFA), had a video produced for their premiere fundraising event as well as videos detailing the CCFA’s major fundraising programs such as the Take Steps and Team Challenge campaigns. All the videos went a long way in detailing the missions of Fenway Health and the CCFA for potential donors.

The past year also included training videos for Triple-S and the Boston Fire Department as well as educational videos for Fenn School, Holy Name High School, and the Pakachoag Music School.

With all the success and a host of new projects on the horizon, McElroy Films seems ripe for even greater success in 2012 and beyond. We would like to thank our clients for trusting us with their video, web hosting, and distribution needs, as, without them, our success wouldn’t be possible.

Newest Chamber Member McElroy Films LLC Expands to Burlington; Maintains Quality and Affordability

Ben McElroy, owner of McElroy Films, would like to invite his fellow Chamber members to an open house at his new office at 101 Cambridge Street, Suite 300, Burlington, MA from 4 to 7 PM on October 12th. Ben and his team hope to see you there and we look forward to meeting you.  There will be refreshments and ample opportunity to see samples of our work and network. Please RSVP at rmarvin@mcelroyfilms.com or 781-229-5900.

After becoming a mainstay in central Massachusetts, McElroy Films was ready to bring its affordable high definition video production and commitment to customer service to the heart of a broader business community; Burlington Massachusetts was the natural fit.

“I wanted to be both more accessible to our clients as well as increase our presence in the Boston Area,” extolled McElroy. “Now clients can visit our easily accessible location and see our production processes first hand. It’s exciting to see video production come together and our clients can share in that excitement.”

About McElroy Films

McElroy Films LLC is a professional producer of high definition video for corporate, educational, non-profit, wedding, music video, and independent film use. Serving the Massachusetts and New England area, McElroy Films’ mission is to keep high definition video affordable without sacrificing quality. Ben McElroy and his staff take pride in their client-first approach and personalized attention to every project.

About Ben McElroy

Ben’s recent corporate videography includes pieces for Fenn School in Concord, MA, the Crohn’s and Colitis Foundation of America, Astaro, NIKE, Timken, Workforce Fairness Institute, and the Habitat for Humanity, among others.

Ben started his career in high school as a documentarian, filming abroad in Turkey, Israel, Greece, and India for Open Air Campaigners, His Land Israel Tours, and The People’s Baptist College and Seminary. His college experience included the New York Film Academy, Full Sail University in Orlando, FL, and UMass Lowell. Ben won the National Press Photographers Award for outstanding photography during his time with the Lowell Sun and collaborated with the Associated Press, Manchester Union Leader, and Time Warner.

Since its inception, McElroy Films has provided quality, affordable high definition video production for businesses, organizations, and individuals looking to set themselves apart from their competition. McElroy Films has created content for everything from advertising and public service announcements for corporate, non-profit, and educational use to memorable wedding videography, special events, music videos, and independent film.

Owner Ben McElroy’s mission is to render high definition easily accessible to everyone without sacrificing quality. He achieves this by customizing every project to each of his client’s specific needs.

“I went into business for myself, first, because I have a passion for filmmaking and, second, because of an overwhelming need for inexpensive, but quality video in a region where video production costs continue to rise,” said Ben McElroy, owner of McElroy films.

To learn more about McElroy Films LLC, visit their website at www.mcelroyfilms.com, call (888) 303-2744 x703, or visit their new office.

McElroy Weddings Unites Cinematic Style Film with Affordable Wedding Video

Ben McElroy launches New England based McElroy Weddings, professional high definition wedding videography at an affordable price.

Leominster, MA (PRWEB) April 1, 2010 — Ben McElroy launched McElroy Weddings to marry professional cinematic film style with wedding videography. McElroy Weddings, a partner company of McElroy Films, offers professional, high definition wedding video at an affordable price. McElroy Weddings produces everything from “save the date” videos to full wedding films and trailers.  “Wedding videography is often looked upon as a luxury; however, we believe it should be viewed as an essential part of every wedding. Just like photos, videography is a special keepsake to be enjoyed for generations. I started McElroy Weddings to join luxury quality wedding videography with the affordability that makes it accessible for every wedding budget.” said Ben McElroy about his new business.

McElroy applies the same cinematic film style to his wedding videography that he does to his corporate, nonprofit, educational, campaign and music videos. He refers to them as “wedding films” to describe his Hollywood style. McElroy’s wedding films use high definition filming and editing, professional microphones, an extensive music library, camera support such as Glidecam technology and customized video options and special effects.  McElroy Weddings specializes in high definition videography and Blu-ray technology, the highest quality video available. Each wedding film is produced in high definition from start to finish.
McElroy delivers the final product in a number of popular formats from Blu-ray and DVD to media files for devices such as ipod touch and iphone. McElroy encodes, embeds and hosts videos for the wedding websites that more and more couples are putting up, and provides “save the date” and wedding trailers to be shared on social media sites such as Facebook, Twitter and Youtube. Each wedding is different, reflecting the individual story of each couple, and each wed ding film should be different too.  McElroy Weddings customizes each couple’s story by offering the same boutique service and client driven results that he offers at McElroy Films.

McElroy offers the flexibility of several pricing packages and a la carte options. McElroy introduced a new website and blog for McElroy Weddings. The website contains everything from packages to sample trailers. The blog has informative articles on subjects such as How to Find the Right Wedding Videographer and Top Ten Tips for Creating a Cinematic Video.

About Ben McElroy Ben started in high school by filming documentaries on location in Turkey, Israel, Greece and India for organizations such as Open Air Campaigners, His Land Israel Tours and The People’s Baptist College and Seminary. His education continued at New York Film Academy, Full Sail University in Orlando, FL and the University of Massachusetts.  Ben worked as a staff photographer for the Lowell Sun where he won a National Press Photographers Association award for outstanding photography. Additional career credits include the Associated Press, Manchester Union Leader and Time Warner. Ben has shot and edited corporate videos for Nike, Timken, Crohn’s & Colitis Foundation, Harvard University, Massachusetts Institute of Technology, Bank of New York Mellon, Ropes and Gray and campaign videos for Presidential candidate Mitt Romney.

About McElroy Weddings McElroy Weddings is a full service wedding video production company specializing in producing professional, high definition, cinematic wedding films at an affordable price. Each wedding film is customizable from start to finish offering client-driven results. Owned by parent company McElroy Films, McElroy Weddings serves Massachusetts and New England.

Ben McElroy of Massachusetts based McElroy Films explains the top elements to look for in cinematic style videos when hiring a video production company.

Leominster, MA (PRWEB) February 9, 2010 — The recent movie making excitement in Massachusetts has started New Englanders thinking about translating their lives in slick Hollywood fashion. Wedding, corporate, nonprofit and music videos can all be approached in cinematic style. Video production companies, such as Massachusetts based McElroy Films, are now producing videos using techniques from the movie industry.

“The demand for better looking video is on the rise and Hollywood films are synonymous with a high quality look. Movie industry techniques can be found in most high-end video productions. Cinematic style wedding videos are so popular I now refer to them as ‘wedding films’ to distinguish them from other wedding videos.” explains Ben McElroy of McElroy Films.

“Recently we were approached by NIKE who specifically requested the use of the Canon 7D. The Canon 7D is a new High Definition Digital SLR camera. They wanted the cinematic look of this camera. Clients are starting to think differently about video. They want the look and quality of a Hollywood film but not all of them are clear about what elements they are looking for. I work with them to get them the look they want.”

McElroy explains the top elements to look for in a cinematic style video:

- Storytelling
Cinematic films require pre-production, including research and scripting. Most use interviews, voice-over narration, or both. The video production company you hire should have a skilled producer to write a compelling script, create interview questions that bring out emotion and drama, and who is able to put interviewees at ease so they come across in the best way possible.

- Imagery
The videographer must be familiar with film industry standards for subject placement and composition. The filming should not only be visually beautiful, but capture true emotions. It is the feeling the audience gets from watching a film that will compel them to take action or connect them to your story.

- High Definition Equipment
Not all “high-definition” equipment is the same. To create a cinematic style video, HD cameras with 1920×1080 resolution need to be used. Most modern HD cameras shoot in “progressive mode”, which is essential for encoded video on the Internet.

- Lighting
Lighting is an important element for cinematic videos. The right lighting creates the mood and depth seen in Hollywood films.

- Movie Industry Speed
Hollywood uses a 24 frames per second (24p) frame rate. This eliminates the amateur “home-movie” look and will automatically give a professional cinematic feel.

- Glidecams and Dollies
The use of Glidecams gives a smooth cinematic look. It allows the camera to stay steady even while the videographer is walking or running. A dolly allows a camera to move smoothly to and from a subject.

- Professional Audio
Sound quality is essential to creating a cinematic video. Wireless microphones, booms and a good audio technician should be used on productions to create crisp, movie quality audio.

- Multiple Cameras
Having multiple cameras allows the production company to have a variety of camera angles and perspectives to work with when editing a cinematic video. The final product will have a more interesting and realistic look.

- Music
Good quality music from a music library is another important element in cinematic videos. Music helps to move the video along and sets the mood for different scenes.

- Cinematic Editing Techniques and Special Effects
All movies have a movie “trailer” which shows exciting highlights of the full-length feature film. Video production companies can borrow this technique from Hollywood when editing your video. Popular techniques for cinematic videos are color correction, black and white and soft focus.

About McElroy Films
McElroy Films LLC is a professional high definition video production company serving Massachusetts and New England. Specializing in corporate, educational, non-profit, wedding, independent filmmaking and music video production, McElroy Films provides a high quality product at a fraction of the cost. McElroy Films prides itself on its client-driven results and boutique-like service by affording each project the attention it deserves.

Jess Adani
Development Manager, Crohn’s and Colitis Foundation of America, New England Chapter

Click here to watch the videos.

We offer periodic fan prizes and keep you up-to-date with all the happenings at McElroy Films.

Things you’ll find.

- Industry news
- New Products
- Reviews
- Tips & Techniques
…And much more

Join Today!

On Monday 9/21/09 we put out a press release announcing that McElroy Films launched affordable high definition video production in Massachustetts and New England.

We are pleased to hear our story has been picked up by noteworthy news sites such as Yahoo, Scottrade, and Topix to name a few.

Bellow is a list of the sites that have picked up our story.

Yahoo

Scottade

TreeHugger

Topix

TMC

Individual

DocStoc

International Business Times

India Times

I Said I do

RoadRunner

PRWeb Photo

PRWeb

EIN Press Wire

NewsTin

Burn Buzz USA Network

Excerpt:

Ben McElroy launches New England based McElroy Films LLC to make professional, high quality video production affordable for corporations, nonprofits and individuals.

Leominster, MA (PRWEB) September 21, 2009 — Video is increasingly important for businesses, organizations and individuals. From businesses looking for corporate videos to set themselves apart from the competition to organizations competing for fundraising dollars, from bloggers embedding video on their sites to brides hiring a videographer for their wedding, from filmmakers working on documentaries to bands making music videos, high quality video at an affordable price is in demand. McElroy Films of Massachusetts is reeling in business by offering professional video production on a budget.

Ben McElroy has incorporated his Limited Liability Company (LLC), McElroy Films, to further the mission of making professional high definition film and video more accessible to businesses, nonprofit organizations and the public. McElroy Films is affordable without cutting corners. McElroy uses his resource pool of industry professionals to create the right team for each project, allowing for a high quality, custom product at an affordable price.

Biblical Ministries Worldwide

Evan Collier of Lowell, MA is heading up this important task. By the look of these statistics Evan has a great challenge a head of him. According to the American Church Survey, almost 3.6 million people in metro-Boston are sadly under-churched, 12% Catholic, 2% Mainline, 3% evangelical, and 85% non-Christian. There is a great need for church planting in Boston.

We’ll be shooting in Boston late July getting interviews and footage. Biblical Ministries Worldwide is preparing for an effort in New England, initially targeting metro-Boston, and then extending to other cities and towns in the future.

We provide high quality, high definition products at a fraction of the cost of traditional video production companies. McElroy Films prides itself on its client-driven results and boutique-like service by affording each project the attention it deserves. Also, every project is customizable from start to finish and budgeted according to your needs. We translate video technology into understandable terms and can guide you towards possibilities you may not know exist.