Ben McElroy Launches McElroy Weddings

McElroy Weddings Unites Cinematic Style Film with Affordable Wedding Video

Ben McElroy launches New England based McElroy Weddings, professional high definition wedding videography at an affordable price.

Leominster, MA (PRWEB) April 1, 2010 — Ben McElroy launched McElroy Weddings to marry professional cinematic film style with wedding videography. McElroy Weddings, a partner company of McElroy Films, offers professional, high definition wedding video at an affordable price. McElroy Weddings produces everything from “save the date” videos to full wedding films and trailers.  “Wedding videography is often looked upon as a luxury; however, we believe it should be viewed as an essential part of every wedding. Just like photos, videography is a special keepsake to be enjoyed for generations. I started McElroy Weddings to join luxury quality wedding videography with the affordability that makes it accessible for every wedding budget.” said Ben McElroy about his new business.

McElroy applies the same cinematic film style to his wedding videography that he does to his corporate, nonprofit, educational, campaign and music videos. He refers to them as “wedding films” to describe his Hollywood style. McElroy’s wedding films use high definition filming and editing, professional microphones, an extensive music library, camera support such as Glidecam technology and customized video options and special effects.  McElroy Weddings specializes in high definition videography and Blu-ray technology, the highest quality video available. Each wedding film is produced in high definition from start to finish.
McElroy delivers the final product in a number of popular formats from Blu-ray and DVD to media files for devices such as ipod touch and iphone. McElroy encodes, embeds and hosts videos for the wedding websites that more and more couples are putting up, and provides “save the date” and wedding trailers to be shared on social media sites such as Facebook, Twitter and Youtube. Each wedding is different, reflecting the individual story of each couple, and each wed ding film should be different too.  McElroy Weddings customizes each couple’s story by offering the same boutique service and client driven results that he offers at McElroy Films.

McElroy offers the flexibility of several pricing packages and a la carte options. McElroy introduced a new website and blog for McElroy Weddings. The website contains everything from packages to sample trailers. The blog has informative articles on subjects such as How to Find the Right Wedding Videographer and Top Ten Tips for Creating a Cinematic Video.

About Ben McElroy Ben started in high school by filming documentaries on location in Turkey, Israel, Greece and India for organizations such as Open Air Campaigners, His Land Israel Tours and The People’s Baptist College and Seminary. His education continued at New York Film Academy, Full Sail University in Orlando, FL and the University of Massachusetts.  Ben worked as a staff photographer for the Lowell Sun where he won a National Press Photographers Association award for outstanding photography. Additional career credits include the Associated Press, Manchester Union Leader and Time Warner. Ben has shot and edited corporate videos for Nike, Timken, Crohn’s & Colitis Foundation, Harvard University, Massachusetts Institute of Technology, Bank of New York Mellon, Ropes and Gray and campaign videos for Presidential candidate Mitt Romney.

About McElroy Weddings McElroy Weddings is a full service wedding video production company specializing in producing professional, high definition, cinematic wedding films at an affordable price. Each wedding film is customizable from start to finish offering client-driven results. Owned by parent company McElroy Films, McElroy Weddings serves Massachusetts and New England.

Top Ten Tips for Creating a Cinematic Style Video

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Ben McElroy of Massachusetts based McElroy Films explains the top elements to look for in cinematic style videos when hiring a video production company.

Leominster, MA (PRWEB) February 9, 2010 — The recent movie making excitement in Massachusetts has started New Englanders thinking about translating their lives in slick Hollywood fashion. Wedding, corporate, nonprofit and music videos can all be approached in cinematic style. Video production companies, such as Massachusetts based McElroy Films, are now producing videos using techniques from the movie industry.

“The demand for better looking video is on the rise and Hollywood films are synonymous with a high quality look. Movie industry techniques can be found in most high-end video productions. Cinematic style wedding videos are so popular I now refer to them as ‘wedding films’ to distinguish them from other wedding videos.” explains Ben McElroy of McElroy Films.

“Recently we were approached by NIKE who specifically requested the use of the Canon 7D. The Canon 7D is a new High Definition Digital SLR camera. They wanted the cinematic look of this camera. Clients are starting to think differently about video. They want the look and quality of a Hollywood film but not all of them are clear about what elements they are looking for. I work with them to get them the look they want.”

McElroy explains the top elements to look for in a cinematic style video:

- Storytelling
Cinematic films require pre-production, including research and scripting. Most use interviews, voice-over narration, or both. The video production company you hire should have a skilled producer to write a compelling script, create interview questions that bring out emotion and drama, and who is able to put interviewees at ease so they come across in the best way possible.

- Imagery
The videographer must be familiar with film industry standards for subject placement and composition. The filming should not only be visually beautiful, but capture true emotions. It is the feeling the audience gets from watching a film that will compel them to take action or connect them to your story.

- High Definition Equipment
Not all “high-definition” equipment is the same. To create a cinematic style video, HD cameras with 1920×1080 resolution need to be used. Most modern HD cameras shoot in “progressive mode”, which is essential for encoded video on the Internet.

- Lighting
Lighting is an important element for cinematic videos. The right lighting creates the mood and depth seen in Hollywood films.

- Movie Industry Speed
Hollywood uses a 24 frames per second (24p) frame rate. This eliminates the amateur “home-movie” look and will automatically give a professional cinematic feel.

- Glidecams and Dollies
The use of Glidecams gives a smooth cinematic look. It allows the camera to stay steady even while the videographer is walking or running. A dolly allows a camera to move smoothly to and from a subject.

- Professional Audio
Sound quality is essential to creating a cinematic video. Wireless microphones, booms and a good audio technician should be used on productions to create crisp, movie quality audio.

- Multiple Cameras
Having multiple cameras allows the production company to have a variety of camera angles and perspectives to work with when editing a cinematic video. The final product will have a more interesting and realistic look.

- Music
Good quality music from a music library is another important element in cinematic videos. Music helps to move the video along and sets the mood for different scenes.

- Cinematic Editing Techniques and Special Effects
All movies have a movie “trailer” which shows exciting highlights of the full-length feature film. Video production companies can borrow this technique from Hollywood when editing your video. Popular techniques for cinematic videos are color correction, black and white and soft focus.

About McElroy Films
McElroy Films LLC is a professional high definition video production company serving Massachusetts and New England. Specializing in corporate, educational, non-profit, wedding, independent filmmaking and music video production, McElroy Films provides a high quality product at a fraction of the cost. McElroy Films prides itself on its client-driven results and boutique-like service by affording each project the attention it deserves.

Crohn’s and Colitis – Jess Adani

“Working with McElroy Films on this year’s tribute video was a real treat. Ben was both organized and professional as we interviewed the friends, family and colleagues of our honorees. We had a lot of on site filming, and a very tight interview schedule, and Ben was always prepared with just the right equipment to be mobile and portable yet still capturing high quality interviews. The videos were a nice blend of sentimental yet comical, really capturing the soul of who we were honoring. I received rave reviews from those at the annual gala about the videos and how well they were executed.”

Jess Adani
Development Manager, Crohn’s and Colitis Foundation of America, New England Chapter

Click here to watch the videos.

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McElroy Films Around the Web

On Monday 9/21/09 we put out a press release announcing that McElroy Films launched affordable high definition video production in Massachustetts and New England.

We are pleased to hear our story has been picked up by noteworthy news sites such as Yahoo, Scottrade, and Topix to name a few.

Bellow is a list of the sites that have picked up our story.

Yahoo

Scottade

TreeHugger

Topix

TMC

Individual

DocStoc

International Business Times

India Times

I Said I do

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PRWeb

EIN Press Wire

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Excerpt:

Ben McElroy launches New England based McElroy Films LLC to make professional, high quality video production affordable for corporations, nonprofits and individuals.

Leominster, MA (PRWEB) September 21, 2009 — Video is increasingly important for businesses, organizations and individuals. From businesses looking for corporate videos to set themselves apart from the competition to organizations competing for fundraising dollars, from bloggers embedding video on their sites to brides hiring a videographer for their wedding, from filmmakers working on documentaries to bands making music videos, high quality video at an affordable price is in demand. McElroy Films of Massachusetts is reeling in business by offering professional video production on a budget.

Ben McElroy has incorporated his Limited Liability Company (LLC), McElroy Films, to further the mission of making professional high definition film and video more accessible to businesses, nonprofit organizations and the public. McElroy Films is affordable without cutting corners. McElroy uses his resource pool of industry professionals to create the right team for each project, allowing for a high quality, custom product at an affordable price.

Biblical Ministries Worldwide Video

Biblical Ministries Worldwide (BMW) and Evan Collier will be working with McElroy Films to produce a short mini-documentary on the need for church planting and evangelism in the Boston area.

Biblical Ministries Worldwide

Evan Collier of Lowell, MA is heading up this important task. By the look of these statistics Evan has a great challenge a head of him. According to the American Church Survey, almost 3.6 million people in metro-Boston are sadly under-churched, 12% Catholic, 2% Mainline, 3% evangelical, and 85% non-Christian. There is a great need for church planting in Boston.

We’ll be shooting in Boston late July getting interviews and footage. Biblical Ministries Worldwide is preparing for an effort in New England, initially targeting metro-Boston, and then extending to other cities and towns in the future.

Welcome to McElroy Films

McElroy Films LLC provides a comprehensive line up of high definition video production services for corporate, non-profit and educational clients in Massachusetts and New England. Additional services include, weddings, events, music video production and independent filmmaking.

We provide high quality product at a fraction of the cost. McElroy Films prides itself on its client-driven results and boutique-like service by affording each project the attention it deserves. Also, every project is customizable from start to finish and budgeted according to your needs. We translate video technology into understandable terms and can guide you towards possibilities you may not know exist.