Canon 7D Slow Motion Footage

Canon 7D TV Commercial Shoot with Davis Advertising

We had the opportunity to work with Davis Advertising of Worcester, MA. McElroy Films was contracted to shoot a TV Commercial called “Think First” a tv campaign for the Webster First Federal Credit Union. Using the New Canon EOS 7D exclusively.

We had multiple locations in and around Worcester. Mainly taking place in residential homes. Each scene featured a different actor or actress saying different one-liners such as, “What’s the best way to safeguard my family’s financial future?

“I finally found the house that I love.  Now I need to find a mortgage.”

We used an Arri 1k softbox chimera, and 2 x 650w for all of the lighting. We also used the Canon 7D with HDMI out to a 26 inch Samsung 1080p monitor for focusing and playback. We had a Canon XL2 to capture audio and an Indie Dolly for all the shots.

New Canon EOS 7D HD Footage

Some new HD footage from the Canon EOS 7D.
Lenses used
Canon EF 70-200mm f/4.0 L
Canon EF-S 17-55mm f/2.8 IS
Watch on Youtube!

Canon EOS 7D Footage from Ben McElroy on Vimeo.

Canon EOS 7D Sample Footage

Canon has finally unveiled the new Canon EOS 7D. This is one of the most anticipated Digital SLRs of 2009. Features include the ability to record HD video in 1920×1080 24p. On the photo side of things, it’s packing a whopping 18 megapixels.

Read our full blog post on this camera by clicking here.

Below you’ll find some sample footage we quickly through together from the Canon EOS 7D.
Click here to see the youtube version

Click on the video below to watch the Canon EOS 7D handle 60fps. We tagged along on a soccer shoot to get some great images.
Click here to see the youtube version

Canon 7D

The New Canon EOS 7D is in! This is one of the most anticipated Digital SLRs of 2009. Yesterday the good folks down at Hunts Photo and Video delivered the news that ours had arrived.

The EOS 7D is the newest high-end Digital SLR from Canon. This camera is packing an 18-megapixel CMOS sensor and uses dual DIGIC 4 image processors to provide pristine photos. The 7D also includes high-definition video! It can capture HD in a variety of frame rates and resolutions.

We’re excited to embrace where the video business is going. No longer are we stuck with tediously fiddling with focus and edge to edge sharpness with cumbersome 35mm adapters. We also don’t have the light loss we once had with those extra plates of glass in front of the camera. The 7D is going to obliterate traditional 35mm adapters. It’s a very powerful tool any video production company or freelancer should consider if they want to capture cinematic videos.

Couple reasons why this technology is going to be a game changer when it comes to high definition videography.

1. Before the release of this camera the only other comparable camera offering HD video in an SLR was the Canon EOS 5D. This camera was a great success and lots of indie filmmaker bought them up and ebay’d their 35mm adapters. The only thing it lacked was 24p and 60p, plus a few other body/menu issues that were updated in the 7D.

2. Price is another big factor. The Canon EOS 7D is priced at $1699 (body only). The kit with a EF 28-135mm f/3.5-5.6 IS lens, hood, filter and spare battery for $1999. The HD quality this camera puts out is comparable to cameras in the price range of ten to thirty thousand dollars.

3. Finally, up until this point achieving narrow depth of field in video has been very hard to accomplish. One would have to invest two to four thousand dollars to get a 35mm adapter. Now it’s conveniently packaged into a small DSLR body. It is just amazing where technology has come!

New Features of the Canon 7D

• 18 Megapixel CMOS Sensor and Dual DIGIC 4 Image Processors for high image quality and speed.
• ISO 100-6400 (expandable to 12,800) for shooting from bright to dim light.
• 8.0 fps continuous shooting up to 126 Large/JPEGs with UDMA CF card and 15 RAW.
• Advanced movie mode with manual exposure control and selectable frame rates: 1920 x 1080 (Full HD): 30p (29.97) / 24p (23.976) / 25p, 1280 x 720 (HD): 60p (59.94) / 50p, 640 x 480 (SD): 60p (59.94) / 50p.
• Intelligent Viewfinder with 100% field of view, wide viewing angle of 29.4°, high magnification of 1.0, intelligent viewfinder with glass pentaprism and an overlaid LCD display in viewfinder supports various shooting styles.
• New 19-point, all cross-type AF system equipped with dual diagonal cross-type sensors in center at f/2.8 and f/5.6 and AF area selection modes to match various shooting situations.
• iFCL Metering with 63 zone dual-layer metering sensor that utilizes AF and color information for optimizing exposure and image quality.
• Magnesium body with shutter durability up to 150,000 cycles and exclusive dust and weather resistance.

Check back when we have some samples to show.