Bottom Line 2010 Commercial
March 12, 2010 by admin
Filed under Non Profit
Workforce Fairness Institute 2010
Workforce Fairness Institute
This is a great project we just wrapped up for the Workforce Fairness Institute.
Enjoy.
Boston MA Video Production
Canon 7D TV Commercial Shoot with Davis Advertising
We had the opportunity to work with Davis Advertising of Worcester, MA. McElroy Films was contracted to shoot a TV Commercial called “Think First” a tv campaign for the Webster First Federal Credit Union. Using the New Canon EOS 7D exclusively.
We had multiple locations in and around Worcester. Mainly taking place in residential homes. Each scene featured a different actor or actress saying different one-liners such as, “What’s the best way to safeguard my family’s financial future?
“I finally found the house that I love. Now I need to find a mortgage.”
We used an Arri 1k softbox chimera, and 2 x 650w for all of the lighting. We also used the Canon 7D with HDMI out to a 26 inch Samsung 1080p monitor for focusing and playback. We had a Canon XL2 to capture audio and an Indie Dolly for all the shots.
Crohn’s and Colitis – Jess Adani
November 23, 2009 by admin
Filed under Testimonials
“Working with McElroy Films on this year’s tribute video was a real treat. Ben was both organized and professional as we interviewed the friends, family and colleagues of our honorees. We had a lot of on site filming, and a very tight interview schedule, and Ben was always prepared with just the right equipment to be mobile and portable yet still capturing high quality interviews. The videos were a nice blend of sentimental yet comical, really capturing the soul of who we were honoring. I received rave reviews from those at the annual gala about the videos and how well they were executed.”
Jess Adani
Development Manager, Crohn’s and Colitis Foundation of America, New England Chapter
Click here to watch the videos.
McElroy Films Around the Web
September 23, 2009 by admin
Filed under Uncategorized
On Monday 9/21/09 we put out a press release announcing that McElroy Films launched affordable high definition video production in Massachustetts and New England.
We are pleased to hear our story has been picked up by noteworthy news sites such as Yahoo, Scottrade, and Topix to name a few.
Bellow is a list of the sites that have picked up our story.
Excerpt:
Ben McElroy launches New England based McElroy Films LLC to make professional, high quality video production affordable for corporations, nonprofits and individuals.
Leominster, MA (PRWEB) September 21, 2009 — Video is increasingly important for businesses, organizations and individuals. From businesses looking for corporate videos to set themselves apart from the competition to organizations competing for fundraising dollars, from bloggers embedding video on their sites to brides hiring a videographer for their wedding, from filmmakers working on documentaries to bands making music videos, high quality video at an affordable price is in demand. McElroy Films of Massachusetts is reeling in business by offering professional video production on a budget.
Ben McElroy has incorporated his Limited Liability Company (LLC), McElroy Films, to further the mission of making professional high definition film and video more accessible to businesses, nonprofit organizations and the public. McElroy Films is affordable without cutting corners. McElroy uses his resource pool of industry professionals to create the right team for each project, allowing for a high quality, custom product at an affordable price.
Press Release
September 21, 2009 by admin
Filed under Uncategorized
Ben McElroy launches New England based McElroy Films LLC to make professional, high quality video production affordable for corporations, nonprofits and individuals.
Leominster, MA (PRWEB) September 21, 2009 — Video is increasingly important for businesses, organizations and individuals. From businesses looking for corporate videos to set themselves apart from the competition to organizations competing for fundraising dollars, from bloggers embedding video on their sites to brides hiring a videographer for their wedding, from filmmakers working on documentaries to bands making music videos, high quality video at an affordable price is in demand. McElroy Films of Massachusetts is reeling in business by offering professional video production on a budget.
Ben McElroy has incorporated his Limited Liability Company (LLC), McElroy Films, to further the mission of making professional high definition film and video more accessible to businesses, nonprofit organizations and the public. McElroy Films is affordable without cutting corners. McElroy uses his resource pool of industry professionals to create the right team for each project, allowing for a high quality, custom product at an affordable price.
“I started this business because I have a passion for film and video. I like to work with people, figure out their vision and bring that to life. Video production has been around for years and has been very expensive up until this point. The niche I’m filling is the ability to offer inexpensive video without sacrificing on quality.” said McElroy.
McElroy Films produces each project using professional equipment. Tapeless HD cameras combine excellent picture quality with faster processing. Exporting to DVD, Blu-ray and the web is done with lightning precision, getting video to potential customers, donors or friends and family faster. Professional lighting and both wired and wireless audio are the same ones used for professional television, movies and sporting events. McElroy Films uses equipment previously found mainly on television and movie sets, such as GlideCams and dollies, to create trendy cinematic style of shooting.
Every project is customizable from start to finish and budgeted according to the client’s needs. McElroy translates his knowledge of video technology into understandable terms and guides clients toward possibilities they may not have known existed.
“Being young energetic professionals in the video industry we see things differently. We see videos not just constrained to DVD. With social networking sites on the rise, more companies and organizations are turning to online video. Businesses need to get on social networking sites such as Facebook and Twitter and embed videos into websites and blogs.” explained McElroy. “People aren’t going to be picking up a newspaper or flipping through the yellow pages. They’re going to be on search engines such as Yahoo, Bing and Google. Businesses need to drive traffic to their websites and get people to stay there and interact. They need to make sure they catch viewers’ attention. What better way to do all that than by adding online video content?”
McElroy introduced a new website to reflect this excitement and forward thinking ambition. It is designed to appeal to both video professionals and the general public. The website has sections for each of the company’s services, a Word Press Blog filled with tips and news, a Press Room with journalist resources and McElroy TV, an online video channel powered by MediaSilo. Kick Start Media customized the site and Studio Press designed the website’s template. It is interactive and easy to navigate. The McElroy Films website is now featured in StudioPress’ showcase and on MediaSilo’s website.
About Ben McElroy
Ben started in high school by filming documentaries on location in Turkey, Israel, Greece and India for organizations such as Open Air Campaigners, His Land Israel Tours and The People’s Baptist College and Seminary. His education continued at New York Film Academy, Full Sail University in Orlando, FL and the University of Massachusetts. Ben worked as a staff photographer for the Lowell Sun where he won a National Press Photographers Association award for outstanding photography. Additional career credits include the Associated Press, Manchester Union Leader and Time Warner. Ben has shot and edited corporate videos for Harvard University, Massachusetts Institute of Technology, Bank of New York Mellon, Ropes and Gray and campaign videos for Presidential candidate Mitt Romney.
About McElroy Films
McElroy Films LLC is a professional high definition video production company serving Massachusetts and New England. Specializing in corporate, educational, non-profit, wedding, independent filmmaking and music video production, McElroy Films provides a high quality product at a fraction of the cost. McElroy Films prides itself on its client-driven results and boutique-like service by affording each project the attention it deserves.
McElroy Films 3D Logo
August 26, 2009 by admin
Filed under Uncategorized
McElroy Films is very pleased to announce our new 2009 3D corporate logo. We contacted Will Cavanagh, a graphics design artist working at National Boston to undertake the task.
Will was kind enough to discuss his experience and workflow:
After discussing the animation with Ben McElroy, I spent some time conceptualizing how the logo should build. I decided on a grand build into an elegent resolve, that relied on showing off the geometry of the logo in an abstract way to engage the viewer. I drew some rough boards, and then began modelling the logo in 3d. I used Adobe Illustrator to clean up the logo file, remove unneeded elements, and prep it to import into 3d. I then modeled the filmstrip bit from the vector art in Maxon Cinema 4D, and extruded the text.
I animated the camera move roughly, and then worked on designing materials and lighting to enhance the scene. I tweaked the camera animation, and added additional cameras (for shots used in the build) and animated them as well. I used Maxon Cinema 4D NET Render to render the scene across an 11-machine render farm of 8-core Mac Pros. This additional render power allowed me to use GI with HDRI lighting in the scene to add softness in the shadows and realism to the reflections, specularity and caustics. I rendered the scenes into 24 seperate passes, as image sequences.
I pulled the passes I wished to use for composite into Adobe After Effects, and using the multi-pass output from 3d tweaked the appearance of the materials to my liking. I used Object Buffer alpha channels to isolate the alpha of the logo elements from the scene, and to replace the background with color mattes. For part of the animation I used the Trapcode Horizon plugin for AE to allow the background gradation to match the camera movement pulled from 3d. Since C4D is able to export camera and scene information to After Effects, matching the camera movement from 3d in composite is painless, without having to work in a heavier-duty compositor like The Foundry’s Nuke.
I added lens flares using Knoll Light Factory, and also added vignetteing and some additional toning to the composition in AE. To end the animation, I built a transition from the 3d animation to a 2d logo resolve using a tweaked vector art version of the McElroy Films logo.
- Will Cavanagh
To see the logo in full animation click here
McElroy Films Connects with MediaSilo
August 12, 2009 by admin
Filed under Uncategorized
McElroy Films is please to be working with MediaSilo. They specialize in online video content. We wrote a short customer testimonial that is featured on their blog.
Check it out at:
Preview:
“MediaSilo is the perfect client collaboration solution. We work with a lot of organizations and businesses that need to review their videos quickly and efficiently. MediaSilo allows us to upload our videos and get them in front of our clients from the convenience of their own computer with out any special software. The user can rate, comment and approve videos in a timeline-base display. Once they’re done, MediaSilo notifies us and we’re able to make changes and move forward. This process has proven itself useful and has saved us on media and shipping costs.”